LOCALHOOD
FOR EVERYONE
Localhood is a long-term vision that supports the inclusive co-creation of our future destination. A future destination where human relations are the focal point. Where locals and visitors not only co-exist, but interact around shared experiences of localhood. Where our global competitiveness is underpinned by our very own localhood. And where tourism growth is co-created responsibly across industries and geographies, between new and existing stakeholders, with localhood as our shared identity and common starting point.
SHAREABILITY
IS KING
designmuseumdanmark A must see if you like Danish design and architecture #danishforlife #dmdoutandabout #visitcopenhagen #danishdesign #masterpiece
With the rise of social media, digital word of mouth recommendations are more important than ever before. We need to enable travelers, partners and influencers to create shareable moments that will not only enhance their voice in the digital conversations – but propel those particular moments past competing messages in the receivers’ newsfeeds.

TheDigitalWayFarer Grundtvig Kirken #DanishForLife #VisitCopenhagen #igersdenmark
john 020217 First time in beautiful Copenhagen and I get to spend it with my wife #Blessed #MemorableMoments #YouSeeWhatWeSee
ONCE ATTRACTED,
TWICE VALUED
hereonbusiness @sugarhoneylove we need to go back to check out this amazing street food market near my conference #mindblown #yummy #businessANDpleasure #anniversarycomingup
We need to generate more value from the visitors, we have already attracted. And we need to inspire them to do more, stay longer or come back on another occasion. The first step is to use data and updated visitor insights to identify and remove the weak points of our destination. Not just to improve visitor satisfaction levels – but to minimize the path to purchase and increase the desire to recommend and return.

daytrippingtraveler So glad we booked a few extra nights in #beautifulcopenhagen. Wouldn’t have missed this for the world. #Kronborg #RoyalCastle
TOMORROW’S
BUSINESS TODAY
greg Can’t wait to sink my teeth into this local treat #Foodie #DiningInDenmark #LetsEat #Michelin
By 2020, international passenger arrivals are expected to reach 1.6 billion people globally. We need to tap into this long-term potential today by increasing familiarity with our destination and continuing to attract new travelers from the markets with the highest business potential.

عالية لعشّاق_الطعام تعشى_في_الدنمارك #Michelin
边走边吃的小杨 刚落地就迫不及待跑来品尝当地菜！#我眼中的哥本哈根# #边走边吃的小杨# #米其林餐厅# 丹麦
CO-INNOVATION
AT HEART
wonderfulcopenhagen @RemoteYear could be a gold mine for talent attraction – how do we get these guys to put #Copenhagen on their itinerary @CopCap @RegionH? Maybe @meetingplacewonderfulcph can help out with work/meeting spaces while they’re here?
By sharing ideas and co-creating shareable moments, we can reach our mutual goal of attracting more business to our destination. We are simply stronger when we join forces. However, to succeed we all need to work together – not just the existing and established industry players but the newcomers and start-ups as well.

PEOPLE-BASED
GROWTH
CPH_born’n’raised The local Harvest Festival has finally begun. Stop by if you’re in the neighborhood. Everyone’s welcome. #Streetparty #RoomForFun #StopBy #BringYourFriends #LocalhoodForEveryone
As we strengthen the efforts to attract more visitors, we must keep in mind both the livability of the locals and the great visitor experience. In other words, we need to facilitate the meeting between locals and visitors. If we fail to do so, we simply risk that the locals will turn against tourism – and vice versa. Looking at it like this, visitor growth in itself is not a goal. Increasing the value of visitors for all parties is.

HOW DO YOU FEEL ABOUT
THE FUTURE OF TRAVEL?